Privacy Policy

Effective Date: May 2026

This Privacy Policy describes how The ALIGN Framework™ (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit thealignframework.com (the “Site”), complete an application, register for an event, or purchase our products and services.

By using our Site, you agree to the terms of this Privacy Policy. We may update this policy from time to time and will post any changes on this page with an updated effective date. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

Information We Collect

Information you provide directly:

Name, email address, and contact information when you subscribe to our list, complete an application, or reach out to us
Payment information (processed securely through Stripe — we do not store your credit card details)
Application responses submitted through Google Forms
Any additional information you voluntarily share with us

Information collected automatically:

Browser type, IP address, and device information
Pages visited and time spent on the Site
Referring URLs and general location data
Cookie and usage data collected through WordPress and Google Analytics

How We Use Your Information

We use the information we collect to:

Process applications and enrollments for The ALIGN + SPARK TANK!™ Experience and related programs
Process payments securely through Stripe
Send you program information, updates, and communications through Drip
Respond to your inquiries and provide customer support
Improve our website and offerings
Comply with legal obligations

We will only contact you if you have specifically requested information, submitted an application, registered for an event, or purchased one of our programs.

Email Communications

We use Drip to manage our email list and communications. All emails we send include an unsubscribe link. You may opt out of marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly at DrCates@TheAlignFramework.com.

Please note that even if you unsubscribe from marketing emails, we may still send you transactional emails related to a purchase or application you have submitted.

Payment Processing

All payments are processed securely through Stripe. We do not store your credit card or payment information on our servers. Stripe’s privacy policy governs the collection and use of your payment information and can be found at stripe.com/privacy.

Google Forms

We use Google Forms to collect application information for our programs and events. Information submitted through Google Forms is stored on Google’s servers and subject to Google’s privacy policy, which can be found at policies.google.com/privacy. We access and use this information solely for the purpose of reviewing applications and communicating with applicants.

Cookies

Our Site uses cookies — small text files placed on your device — to enhance your browsing experience, analyze Site traffic, and understand how visitors use our Site. You may disable cookies through your browser settings, though doing so may affect certain features of the Site.

We use Google Analytics to analyze website traffic and improve our Site. Google Analytics uses cookies to collect information about your use of our Site anonymously. You may opt out of Google Analytics by visiting Google’s opt-out page at tools.google.com/dlpage/gaoptout.

Social Media and Paid Promotions

We maintain pages on social media platforms including Facebook, Instagram, and LinkedIn. If we boost posts or run paid promotions on these platforms, Meta or other platforms may collect information about your interactions with our content. This collection and use of your information is governed by the respective platform’s privacy policy:

Meta (Facebook/Instagram): facebook.com/privacy/policy
LinkedIn: linkedin.com/legal/privacy-policy

We may use information gathered through social media interactions in the same manner described in this Privacy Policy. We abide by Meta’s Data Use Restrictions and do not use social media advertising data to build or append user profiles or transfer data to any ad network, data broker, or other advertising service.

Third Party Services

We use the following third-party services in the operation of our Site and programs:

Stripe — payment processing
Drip — email marketing and communications
Google Forms — application collection
Google Analytics — website analytics
WordPress — website platform
Meta (Facebook/Instagram) — social media and occasional paid promotions
LinkedIn — social media and professional networking

Each of these services has its own privacy policy governing their use of your information. We are not responsible for the privacy practices of these third parties.

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

With service providers who assist us in operating our website and programs, under strict confidentiality agreements
When required by law or to protect the rights, property, or safety of our users or the public
In connection with a business transfer or acquisition, in which case your information may be among the transferred assets

California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

The right to know what personal information we collect, use, and share
The right to request deletion of your personal information
The right to opt out of the sale of your personal information (note: we do not sell personal information)
The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at DrCates@TheAlignFramework.com. We will respond to verified requests within 45 days.

International Users and GDPR

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR) including:

The right to access your personal data
The right to correct inaccurate data
The right to request erasure of your data
The right to restrict or object to processing
The right to data portability
The right to withdraw consent at any time

We process your personal data on the following legal bases:

Your consent
Performance of a contract with you
Our legitimate business interests

To exercise any of these rights, please contact us at DrCates@TheAlignFramework.com. We will respond within 30 days.

Please note that your data may be transferred to and processed in the United States, where data protection laws may differ from those in your country.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. If you would like us to delete your information, please contact us at DrCates@TheAlignFramework.com.

Children’s Privacy

Our Site and programs are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will delete it promptly.

Links to Third Party Sites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Your Rights and Choices

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Opt out of marketing communications at any time
Request that we not share your information with third parties

To exercise any of these rights, please contact us at DrCates@TheAlignFramework.com.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised effective date. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

The ALIGN Framework™ DrCates@TheAlignFramework.com